Case study of Tata Cross Culture analysis Essay

Case study of Tata Cross Culture analysis - Essay Example Since being advertised in strongly positive terms as cheapest car of the world, it has been the idle gossip around the world (Stokes, Wilson, & Mador, 2010). Significant people of large organisations have been driving in by numbers only to take a look at the most outstanding work of creative engineering in the shape of â€Å"Tata Nano.† Nano is a new form of cars of this century which represents a philosophy of an investor who deliberately decided to go against the prevailing wisdom of other investors of lighter, smaller, cheaper and signify a new age in cheap private transportation and with a possibility of becoming actual, "worldwide deadlock." The word "Nano" is derived from the Greek word ‘Nanos’ which means "small" in the Indic language spoken by the people of India who live in Gujarat in western India which is also the language of the Tata Group’s founders (Stokes, Wilson, & Mador, 2010). In 2003, under the Chairmanship of Mr. Ratan Tata, the project to manufacture a car while keeping the price to one Lac rupees was started. The main aim of this â€Å"Tata Nano plan† was the demand and requirement of many families of India who could not afford 4 wheel cars instead utilized Motorbikes and bicycles for the purpose, and was grounded on the successful project of low cost four wheeled â€Å"Ace truck† by the company in May 2005 (Boone & Kurtz, 2011). Company’s Profile In 1945, Tata Motors was established. ... Among the 3 best companies in the segment of a vehicle carrying passengers, Tata Motors is also included. Tata Motors has manufactured several outstanding cars in utility, compact and medium-size segment. It furnishes its services and products on a worldwide ground. Within India it offers 5 different categories of services and products namely trucks, commercial passenger carriers, passenger cars, defence vehicles, and utility vehicles. Why Tata Nano Is Important The Chairman of Tata Group perceived the thought behind the Tata Nano, when he saw a four member family was travelling via motor scooter in rain. At that time the idea of Nano came in his mind and he desired to manufacture an automobile that could be safe, affordable and could be used in all weather condition (Byron, 2008). (Byron, 2008) This desire of Mr. Ratan Tata emerged as the most inspirational plan of Tata motors till time when the Chairman of Tata Group Mr Ratan Tata stated his thought of Tata Nano to Mr. Ravi Kant, h is managing director. From his managing experience Mr. Ravi Kant had discovered that citizens desire to shift from 2 wheelers vehicle to 4 wheelers vehicles but they have not got enough money for it. Automobile industry of India has an average growth rate of twelve percent for the past decade. Despite that this industry sold only 1.3 million vehicles for passengers in the financial year ending on March 2006. This shows that a billion of peoples of India purchase approximately the equal quantity of cars in a year as three hundred million peoples of US purchase in a period of month. However, this situation could be changed only when the cost of 4 wheels vehicle could be lowered to the extent that